The pitch decks of the global brands all started as an idea, which eventually became an essential part of our daily lives. These decks are responsible for persuading VCs in investing as well. This article will provide you five great examples to help you understand how pitch decks work more comprehensively. Additionally, each deck’s key attribute will help those who plan to create their pitch decks. The information you’ll discover from this article might be just what you need to be as successful as the titans today, so keep reading.
Pitch Deck #1: YouTube
Google was able to acquire YouTube in 2006 for $1.6 billion. YouTube doesn’t require any introduction.
Key attribute: YouTube strived to be the primary video content outlet and succeeded in achieving its goal. The company’s success proves that as long as you know your product’s capabilities and potential, building momentum from the early investments and attaining success would be possible.
Pitch Deck #2: Facebook
You’ve probably heard of this story already. The famous billionaire entrepreneur and venture capitalist named Peter Thiel was the first outside investor in Facebook in 2004. While Mark Zuckerberg was trying to figure out how to turn his dorm project into a business, Peter Thiel invested around half a million into Facebook.
Even though they don’t utilize an investor pitch deck, they have a media kit containing the company’s key metrics, value proposition, and marketing services. Everything in this media kit was used to sell ads to prospective clients.
Key attribute: Facebook’s pitch deck focused on solid numbers such as its traffic, user engagement, users, and growth metrics.
Pitch Deck #3: Airbnb
Airbnb’s platform provides people a convenient way to list, find, and rent lodging. Not only that, this company has one of the best startup success stories of all time. This fact explains why Airbnb’s pitch deck became a favorite for numerous entrepreneurs around the globe.
Key attribute: One of Airbnb’s biggest advantages is its intro, which effectively engages its target audience. Creating the perfect introduction requires you to describe your business as briefly as possible. Imagine explaining to a kid what your business is all about. If your intro can’t accomplish that, it’s probably time to formulate a new one for your future investors.
Pitch Deck #4: Buffer
Buffer is your go-to social media scheduling platform for all your content-scheduling needs. This platform allows its users to schedule content to Facebook, Twitter, LinkedIn, and Pinterest. Using its impressive startup pitch deck and transparency, Buffer was able to raise roughly $500,000. The company’s founder then decided to use the platform to assist other startups in raising funds.
Key attribute: Similar to that of Facebook, Buffer’s deck was based number of users and modularity, annual revenue run rate, etc.
Pitch Deck #5: LinkedIn
Founded in 2002, LinkedIn stands today as the leading business-oriented social networking platform. The company’s pitch gives insight into the values brought about by its network and how it differs from the other social networks.
Key attribute: LinkedIn’s deck offers an extensive analogy to show investors what their platform truly is. Some of the topics discussed by its pitch deck include comparison between search engines and social networks that emphasizes the signification of Linkedin: Networking for Business